CHALLENGE: Retail experience needs to be seamless to meet customer demand
When it comes to retail, a rewarding user experience is everything. Yet modern retailers already operate on thin margins and have been facing increasing demands from tech-savvy consumers. Blending the digital and physical experience has become a high priority as more and more shopping occurs online, spurred in part by the 2020 global pandemic.
Customer loyalty is also in play and keeping customers coming back for more requires seamless interactions every time. As a result, the ability to present an easy-to-use, standard user interface across the business is increasingly critical.
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